You will work in three groups to redesign (or re-create) in InDesign either

• Pennsylvania Pharmacist: http://www.papharmacists.com
• Pennsylvania Dental Journal: http://www.padental.org
• Law association magazines from Pennsylvania, Texas and Virginia. The latter is most in need of work, but any of these can be used as a redesign/duplicating challenge.

The dental journal is arguably in better shape, but they all could do with a new look and other improvements.

Requirements:

• Cover page with new nameplate
• Table of contents page
• At least two feature articles, one of which must jump to a back page
• At least four departments
• Real heds and subheds for features and departments; real pull quotes, folio, bylines, jump lines, jump heds, photo credits, captions. Use placeholder text (Type menu -> Fill with placeholder text) for body text.
• A masthead
• House ads to fill pages as needed (recommended)
• Back cover, other commercial ads (can be mocked up or scanned and imported)
• 16 pages
• Report on what design and content decisions were made and why, with reference to the old design and to readership, and using language of design principles
• Printed style guide documenting specs for:

1. cover
2. nameplate
3. page/grid structures
4. folio
5. body text
6. bylines
7. endmarks
8. other dingbats
9. captions
10. photo credits
11. jump lines/heds
12. ToC
13. masthead/other special pages
14. feature page heds/subheds
15. department page heds/subheds
16. pull quotes
17. author bio

A completed draft version is due Thursday, April 28. You will present those to class and we will discuss them. Final versions (with style guide and report) are due Wednesday, May 4 (aim for noon) in my office, Olney 157.