Use the handouts from Before & After, PDFs we saw, especially "Three documents one look," and Chapter 7 in Design Workshop to design your own business card, stationery and envelope in InDesign. Note that they don't have to have a mark, as B&A says, but you will probably find the use of an image or symbol of some sort to be appropriate, perhaps even as a watermark in the body of the document (see Design Workshop p. 116).

On the stationery, show the type treatment for the name, address, date, salutation and signature and where the body of the letter would be (use Placeholder Text in InDesign).

For phone numbers, look for a font with oldstyle numbers (see Design Workshop p. 108). As always, alignment, contrast, repetition, proximity and balance are key.

Also look at the measurements and typical sizes of type for these items in the La Salle brand book.

The dimensions are:

• Letter: 8 1/2" by 11"; margins up to you, 1/2" is fine, but note in Three documents handout (and La Salle book) how McWade matches margins to the width of the mark
• Envelope: 9 1/2" by 4 1/8"; 1/2 margins
• Business card: 3 1/2" by 2"; 1/4" margins

Some tips (see Chapter 7, handouts):

• be conscious of all font choices, placements
• design the logo, then align text based on that
• use ruler guides
• design the business card first
• don't fill margins (if you want something to "bleed" go right to the edge)
• watch out for the folds in the stationery
• use one size logo for all
• one size type or a bit bigger for the stationery (and bigger still for the body of the letter)
• don't put phone number on envelope
• consider small type or graphics
• try a large image/watermark
• try areas in color (just draw a box and fill it)

Due Thursday, March 17. You can try to print on an envelope (use manual feed on this printer). If not possible, you can print the card and envelope on regular letter-sized paper landscape orientation, and just add a box with a frame to show the edges.

Somewhere on the envelope/card page, list the typefaces, point sizes and leading (e.g. Garamond light 8/9), any kerning or tracking changes, and source of any symbol or dingbat/image.