Course description:

Electronic Authoring and Publishing will review copy, layout and design editing, cover the desktop production of print documents from business cards to magazines, and advanced topics such as incorporating XML content and forms of Web publishing.

•   To review and extend design, layout and editing skills
•  To introduce practical knowledge of print design forms and approaches
•  To integrate the above into a sense of publishing as a profession
•  To apply the above to production of printed materials
•  To learn intermediate-level InDesign software, and gain some related exposure to Illustrator and Photoshop.

Textbooks:

Rydberg, Terry. Exploring InDesign CS5. Clifton Park, NY: Delmar, 2011. (R)

Williams, Robin, and John Tollett. Design Workshop (2nd ed.). Berkeley, CA: Peachpit Press, 2007. (W+T)

Recommended:
Christian, Darrell, Sally Jacobsen, and David Minthorn, eds. The Associated Press Stylebook and Briefing on Media Law. New York: Associated Press, 2010.
Williams, Robin. The Non-Designer’s Design Book (3rd ed.). Berkeley, CA: Peachpit, 2008.
A pocket dictionary, preferably Webster’s.

You’ll also get a copy of the La Salle Brand Book.

You will have one test and one final exam covering material in the texts and in lectures. The tests will include hands-on assignments in InDesign.

Lab and take-home assignments will cover the techniques listed above. You will design and print an identity package (business card, letterhead, envelope with logo), magazine layouts with photos, and magazine mockup with style guide and other documentation. The latter is a group project.

The magazine layouts will use stories written for Prof. Collins’ journalism classes, and the magazine projects will be redesigns of regional or state non-profit of trade/association publications.

In addition to the assignments listed, you are required to complete two projects involving clipping and describing parts of publications. These will increase your knowledge of design conventions, as well as improve your analytic eye.

This is a 400-level class, and for some people, a follow-up to ENG310. In that regard, it will be treated somewhat like a seminar in which you will participate with your colleagues by offering critiques, working in groups, and contributing brief tips on the use of the primary applications.

Any course includes elements of professional behavior. Just as if you were “on the job,” I expect you to attend class. Roll will be taken at each class meeting. For any absence to be excused you must contact me beforehand and provide documentation of your excuse or have a friend do so if you are unable. Given normal extenuating circumstances, you will be allowed a total of two unexcused class absences. Further unexcused absences, or excessive excused absences will affect your final grade.

Assignments missed due to excused absences can be made up, but those missed due to unexcused absences cannot.
Adjustments to this document are to be allowed for, if not expected.

You are responsible for following the University’s and this class’s policies on Academic Integrity. That includes plagiarism, which “consists of passing off the ideas, opinions, facts, words—in short, the intellectual work—of another as your own” (Prentice Hall Handbook for Writers). Plagiarized work may result in a grade of “F” for the paper, or for the course.

 

Lab assignments ....................................15%
Test..................................................... 10%
Final exam............................................ 15%
Logo (AEJMC)........................................ 10%
Identity package, logo............................ 10%
TOC page.............................................. 5%
Magazine layouts................................... 15%
Group project (16-page).......................... 20%

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