The AGC Curriculum combines courses from select fields to
constitute a minor in AGC, a La Salle core requirement, or simply as
electives. The La Salle Curriculum for graduation in the Arts and Sciences
requires a Core of three courses taken sequentially. Typically, students
take a series of foreign language, history, communication, or art courses
to constitute the Core II requirement. However, within the AGC Program, students
have the option to take a three course sequence from any of the courses below.
Taking six courses within the AGC Program constitutes a minor. Classes may also
be taken as electives. The courses are listed below.
CSC XXX is a new course teaching students how to use digital
methods of illustration. The course includes lessons on scanning,
image processing, and drawing, as well as integration with publishing
programs, such as QuarkXPress and Pagemaker.
CSC 470 AGC Internship
CSC 470 is an internship sponsored by one of the departments
involved in the program. Past internships have been held at Philadelphia
Magazine, Intelisoft Inc., KnowledgeFlow Inc., Earle Palmer Brown
Advertising and the Weightman Group. Requirements for internships
are determined by department and advisor.
COM 201 Introduction to Mass Media
Com 201is the investigation of newspapers, magazines, radio,
television, and film as mass media. Influence of the medium on
content. Internal and external efforts at regulation.
COM 203 Audio/Visual Production
Theory of sound and visual image recording. Planning and production
practices in composition of audio and video messages.
COM 205 Communication and Rhetorical
Theory
This course explores communication theories and research methods.
Students learn the theoretical underpinnings of Mass Communication,
Public Relations, and Human Communication.
COM 305 Television Production
Introduction to the planning, production, and editing methods
of television, Includes pre-production scripting and participation
in production of videotaped television shows.
COM 312 Persuasion, Propaganda, and the
Media
Examines persuasion from the perspective of the humanistic
and social science traditions. It explores both theory and practice
with the goal of enhancing the student's abilities as consumer
and practitioner.
COM 313 Business and Professional Communication
Develops understanding of underlying communication processes
in business and professional settings. Communication activities
include: employment interviews, oral reports, group discussions,
and proposal presentations.
ENG 408 Professional Writing
A course in professional writing aimed primarily at audiences
outside the organization. Directed practice in writing promotional
literature: public relations materials, sales literature, pamphlets,
brochures, and annual reports. Students should already demonstrate
basic writing proficiency.
ENG 409 Technical and Scientific Writing
Directied practice in writing popular technical and scientific
articles, technical reports and proposals, abstracts, and in using
technical reference materials. Students should already demonstrate
basic writing proficiency.
ENG 410 Editing and Publishing
Workshop approach to provide students with experience in judging
manuscripts, editing copy, proofreading, typographical design,
and production. Introduction to desktop publishing. Some field
TRIPs to printing and graphic arts centers. Guest lectures by
practicing professionsals.
MKT 300 Principles of Marketing
An overview of marketing concepts and principles applicable
to business and other organizations. Factors influencing the marketing
environment and buyer behavior; market segmentation and targeting.
Product development, pricing, promotion and distribution to satisfy
the needs of selected target markets.
MKT 302 Advertising and Promotional Management
Focuses on the economic and social aspects of non-personal
promotion, including the important methods and techniques of research
which form the basis of any promotional campaign. Includes a practical
treatment of sales promotion programs, advertising copy, layout
and media; measurement of promotional effectiveness; and advertising
departments and agencies.
MKT 301 Personal Selling
Examines the importance and practice of individual selling
in the economy. Focuses on types of buyers, buyer behavior, steps
in the selling process, sales presentations, and ethics in selling.
MUS 218 Electronic Music
An introduction to the development and application of electronic
music from Pierre Shcaeffer to Phillip Glass. Analog and FM digital
synthesis will be studied.
MUS 320 Electronic Music II
Multimedia processing. Designing, drawing, and digitizing
images with Macintosh tools and techniques. Sound and image processing
to create multimedia projects on video tape.
