Class schedule (subject to change)
Dates
Topics
Assigned
Due
Jan. 18
 Introduction, syllabus W+T chap. 1  
Jan. 20
 Review1 of design principles W+T chap. 5; R p. 32  
Jan. 25
 Review2: typography, preparing text for publication (handout); use this file

R Preface, chaps. 1, 2, 3

  
Jan. 27
 Review3.: typography, Typography CD (lynda.com);
InDesign intro/ lab;
InDesign fonts; La Salle Brand Book;  
Feb. 1

Helvetica video

W+T chap. 6, pp. 262-267

  
Feb. 3
 Finish fonts    
Feb. 8

Experiment with InDesign: image 1 image 2; Review4: color,color in Photoshop; printing, ;

R chap. 4, 12;

 Fonts
Feb. 10
 Review5: files, fonts; Logo competition,    

Feb. 15

 Intro to Adobe Illustrator (start with logo assignment); logo handouts,
Illustrator logo; logo handouts; W+T chap. 7, R chap. 10;  
Feb. 17
 Identities (card, letterhead, envelope) drawing in Illustrator (see logo assignment) W+T chap. 13; R chaps. 6, 9  

Feb. 22

Identities (cont.) picas and points;

 

Identities; W+T chaps. 4,5;

 
Feb. 24
 One more on logos in AI;
Here is the process I went through in designing the La Salon logo: Sketch, several AI versions, one idea with 2 versions, final

 

 

  
Mar. 1

Catch up; review

  

 
Mar. 3
 Swipe files; Test Swipe file AEJMC logo
Mar. 8, 10
 Spring Break
Mar. 15
Review, AEJMC critiques, work on identities; logo video

 
Mar. 17
 Identities (cont.) R chaps. 4, 5, W+T chap 12; Identitity
Mar. 22
Type in InDesign (see list on News page); use these images 1, 2 and placeholder text; styles, with demo; master pages

Group (mag) project;

 
Mar. 24
 Drawing in InDesign; TOCs; TOC; R chap. 11, 14  
Mar. 29
Mag lab; download InDesign trial; scavenger hunt;
 Scavenger hunt; R chaps. 7,8

Swipe file
Mar. 31
 Group project planning, style guides; finish TOC (group project) TOC
Apr. 5
Magazine layouts in InDesign, master pages, styles revisited, images;    
Apr. 7
 InDesign (cont.) drawing, finish scavenger; group planning; Editing, student stories (Prof. Collins)/pairs;
W+T chap. 13
Mag layouts (student stories)		 Scavenger
Apr. 12
 La Salon tips, old issues; InDesign videos (CS3)
Photos 1: video on rule of thirds; Composition principles; Magazine ads—small ones, (W+T)		 W+T chap. 9  
Apr. 14
 Group project lab—covers; Photos; Popular Photography (e.g. low contrast fix); Digital cameras; image to test in Photoshop W+T chap. 3  
Apr. 19
Photoshop (cont.); colorized B&W look (right-click Save Target as); printing, exporting to XHTML,(not good), PDF which came from this InDesign file; Flash (SWF) at La Salon; one option is Calaméo (free); see also ISSUU (also free; watch the video); good stock photo site
 R chap. 13  
Apr. 21
 Other InDesign, Flash and exporting (SWF no more XFL in CS5);effects done in InDesign Peachpit tutorial; here's my quick take on their jelly effect; Veer and non-watermarked comps    
Apr. 26
 Phinal Photoshop (selecting cont.; try with this image) adding buttons, transitions for SWF export (CS5 overview of interactive features)  
Apr. 28
 Group project presentations  
Week of May 3
Final exam. You need these images: 1 2 3 4
For greeking, Type menu->Insert placeholder text.

Individual student story layouts (may 2)

Final group project, w/documentation, style guide, evaluations May 4
Final exam Thursday, May 5, 2 p.m.

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