IBM and Openwave have a long-term strategic alliance designed to help wireless developer and carrier community grow revenue, lower costs and reduce customer turnover. Through this strategic alliance, the two companies are developing, deploying and bringing to market open solutions, combining IBM's leadership in e-business infrastructure and Openwave's strength in messaging and mobile software.

As a result, the companies will enable content providers and wireless developers to grow revenue through the rapid introduction of innovative data applications, products and services as well as the reduction in the cost of managing an increasingly complex operational environment. Consumers will benefit from better service and faster access to more data applications delivered to mobile devices.

For your convenience, IBM has provided on this CD developer tools and information we
believe will help you learn and implement wireless technologies.

Wireless Event Marketing Information

WIRELESS EVENT MARKETING is a sports and entertainment-based messaging solution designed to encourage first-time adoption and usage of data services. For service providers and content developers, the object is to tie the interactive, wireless messaging services they offer directly to sports and entertainment, in order to create an emotional experience for subscribers, and drive them to engage and interact with real-time events and activities. Event marketing can enable promotional campaigns, personalized alerts, voting, advertising, chat, downloads and betting applications.

The IBM-OPENWAVE EVENT MARKETING SOLUTION incorporates Openwave's mobile platform with IBM's WebSphere Portal and Personalization Servers. This white paper (.pdf) and presentation (.pdf) outline this new approach to increasing subscriber data adoption and boosting service provider brand effectiveness. The challenges faced by service providers are identified as well as an example of how a carrier was able to overcome these challenges by working with developers who provide valuable, targeted content.

IBM WSDD

IBM WebSphere Studio Device Developer is an integrated development environment (IDE) for the creation and testing of applications that will be deployed on handsets and other small devices. It is the newest member of the WebSphere Studio family of application development products. It helps developers create applications that enable "devices" (cellular phones, PDAs and handheld computers) to become part of an end-to-end e-business solution.

To learn about the features and benefits of WSDD, click here (.pdf).

Related Links

You can learn more about WSDD and download it at
http://www-3.ibm.com/software/pervasive/products/wsdd/